Marketing: Trending topics

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16th	Top academic disciplines

The following are the current most viewed articles on Wikipedia within Wikipedia's Marketing category. Think of it as a What's Hot list for Marketing. More info »

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Rank	Topic	Wikipedia views
1	Marketing	14,048
2	Advertising	13,939
3	SWOT analysis	10,696
4	Customer relationship management	9,454
5	Electronic commerce	8,636
6	Public relations	7,819
7	Supply chain management	6,562
8	Spam (electronic)	5,692
9	Product (business)	5,093
10	Sex symbol	4,376
11	Marketing strategy	4,287
12	Inventory	3,987
13	Marketing mix	3,766
14	Vertical integration	3,425
15	Distribution (business)	3,346
16	Franchising	3,180
17	Value chain	3,132
18	Television advertisement	3,115
19	White paper	3,093
20	Marketing plan	3,048
21	Marketing management	2,890
22	Fast moving consumer goods	2,777
23	Pyramid scheme	2,678
24	Business-to-business	2,618
25	PEST analysis	2,563
26	Negotiation	2,278
27	Promotion (marketing)	2,254
28	Rapid application development	2,064
29	Positioning (marketing)	2,062
30	Preadolescence	1,961
31	Diffusion of innovations	1,817
32	Price	1,787
33	Service (economics)	1,769
34	Niche market	1,725
35	Wholesale	1,711
36	Consumer	1,670
37	Factor analysis	1,627
38	Pricing	1,582
39	Break even analysis	1,528
40	Break-even	1,525
41	Software development	1,509
42	Transfer pricing	1,407
43	Market share	1,391
44	Horizontal integration	1,340
45	Statistical survey	1,338
46	Growth-share matrix	1,304
47	Disruptive technology	1,275
48	Shill	1,260
49	Sex in advertising	1,256
50	Porter generic strategies	1,252
51	Brochure	1,245
52	Presentation	1,211
53	Sales promotion	1,199
54	Value proposition	1,144
55	Psychographic	1,110
56	Loyalty program	1,059
57	Social media marketing	1,045
58	Price discrimination	1,005
59	Genericized trademark	1,001
60	Telemarketing	997
61	Social marketing	981
62	Grey market	978
63	Tagline	950
64	Frenemy	936
65	Pricing strategies	932
66	Product marketing	912
67	Product differentiation	874
68	Cola Wars	856
69	Yield management	855
70	Electronic money	841
71	Need	835
72	Push–pull strategy	813
73	Exploratory research	802
74	Corporate identity	798
75	Prosumer	791
76	Gimmick	759
77	Mystery shopping	758
78	Markup (business)	757
79	Landing page	756
80	Business marketing	755
81	Marketing communications	717
82	Prospect theory	716
83	Nutraceutical	708
84	Primary research	703
85	Resource-based view	702
86	Discounts and allowances	694
87	Linear discriminant analysis	689
88	Secondary research	687
89	Promotional mix	677
90	Publicity	663
91	Digital native	654
92	Quality (business)	641
93	Discounting	625
94	Product-Market Growth Matrix	607
95	Proposal (business)	606
96	Mail order	603
97	Private label	590
98	Store brand	586
99	White-label product	586
100	Vertical market	580
101	Hype cycle	565
102	Sweepstakes	564
103	Conjoint analysis (marketing)	535
104	Market environment	532
105	Commercialization	530
106	Coupon	526
107	Mass customization	521
108	Multidimensional scaling	519
109	Customer lifetime value	518
110	Outline of marketing	511
111	Service mark	508
112	Buyer decision processes	508
113	Promotional model	507
114	Green marketing	492
115	Country of origin	490
116	Questionnaire construction	479
117	Quantitative marketing research	477
118	Lead generation	471
119	Kano model	468
120	Tie-in	458
121	Category management	457
122	Cannibalization	456
123	Gross Rating Point	455
124	Virtuous circle and vicious circle	451
125	Customer value proposition	441
126	Sales force management system	436
127	International marketing	430
128	Product lining	429
129	Mobile marketing	417
130	Promotional merchandise	410
131	Perceptual mapping	399
132	Pharmaceutical marketing	387
133	Marketing myopia	374
134	Digital footprint	371
135	Price skimming	366
136	Merchandise Mart	363
137	Inventory control	363
138	Desire (emotion)	363
139	Bricks and clicks	357
140	Technology acceptance model	356
141	Horeca	355
142	Win-win game	354
143	Penetration pricing	352
144	Predatory pricing	340
145	Pre-order	337
146	Services marketing	334
147	Marketing channel	334
148	Sports marketing	329
149	Generic brand	325
150	Radio advertisement	316
151	History of marketing	316
152	Permission marketing	315
153	Marketing mix modeling	314
154	Product bundling	308
155	Narrowcasting	293
156	Mass marketing	283
157	Trade marketing	277
158	In-game advertising	276
159	Diffusion (business)	275
160	Squeeze page	270
161	Go to market	269
162	Race queen	267
163	Gatefold	265
164	American Marketing Association	264
165	Corporate image	262
166	Psychological pricing	258
167	Product requirements document	256
168	Field research	254
169	Marketing effectiveness	254
170	Qualitative marketing research	252
171	Industrial marketing	250
172	Neuromarketing	232
173	Internal marketing	231
174	Ben Franklin effect	228
175	Drip Marketing	227
176	Price point	222
177	Incentive program	222
178	Lifestyle brand	218
179	Agricultural marketing	215
180	Return on marketing investment	213
181	Damaged good	210
182	Time to market	209
183	Market Intelligence	205
184	Impulse purchase	199
185	Buying center	196
186	Technology lifecycle	193
187	Official statistics	192
188	Osborne effect	191
189	Mind share	189
190	Test market	189
191	Advertising media selection	189
192	Societal marketing	181
193	Flat Eric	180
194	Inbound marketing	180
195	Trickle-down effect	177
196	Digital strategy	177
197	Mass market	175
198	Street team	172
199	Marketing intelligence	172
200	Wordmark	171
201	Geo (marketing)	169
202	Account-based marketing	161
203	Tween (demographic)	156
204	Business-to-government	155
205	Context analysis	155
206	Bass diffusion model	155
207	Integrated marketing	154
208	Segmenting and positioning	152
209	Non-price competition	150
210	Marketing performance measurement and management	146
211	Concept testing	144
212	Demand chain	142
213	Rules of origin	142
214	Paddock girls	139
215	Interactive marketing	138
216	Market share analysis	137
217	Tipping point (sociology)	136
218	Direct response television	136
219	Keyword research	135
220	Bad apples excuse	134
221	Price war	133
222	Buy one, get one free	133
223	Carrying cost	131
224	Pick and pack	129
225	Contribution margin-based pricing	127
226	Marketing warfare strategies	125
227	Free Comic Book Day	125
228	Customer equity	125
229	Consumer-to-business	124
230	Sales process engineering	124
231	Cluster analysis (in marketing)	122
232	Market Information Systems	121
233	Lead management	119
234	Personalized marketing	117
235	Two-part tariff	115
236	Mandatory labelling	112
237	Pink money	112
238	G. E. multi factoral analysis	111
239	Toyetic	111
240	Mass affluent	110
241	B2B e-Marketplace	109
242	Social network advertising	108
243	Online ethnography	106
244	Industry or market research	105
245	Offensive marketing warfare strategies	103
246	Earned media	103
247	Slotting fee	101
248	Market opportunity	101
249	Fan loyalty	99
250	Points-of-parity/points-of-difference	99
251	Whole product	98
252	Will it play in Peoria?	97
253	Book packaging	97
254	Pricing objectives	95
255	Geographical pricing	95
256	Party plan	94
257	Servicescape	94
258	Google Advertising Professionals	94
259	Variable pricing	93
260	Market sector	93
261	Multichannel marketing	92
262	History of public relations	92
263	Point of difference	91
264	Masstige	88
265	Private brand	87
266	Food marketing	87
267	Macromarketing	86
268	Complex sales	84
269	Prescription Drug Marketing Act	83
270	Double bottom line	82
271	Enterprise relationship management	82
272	Commercial signage	81
273	Commercial planning	80
274	Product naming	80
275	Engagement marketing	80
276	Customer analytics	77
277	Marketing automation	77
278	Defensive marketing warfare strategies	76
279	Two Cunts in a Kitchen	76
280	Scentura	76
281	Marketspace	76
282	Internet entrepreneur	76
283	Wholesale marketing	76
284	Aspirational brand	75
285	Leverage (negotiation)	75
286	Seven Ps	75
287	Silent call	74
288	Decoy effect	74
289	Product planning	73
290	Cumulative prospect theory	72
291	Reach (advertising)	71
292	Packshot	70
293	Webstore	69
294	Channel conflict	69
295	Virtual Value Chain	68
296	Customer acquisition management	68
297	Place branding	67
298	Net idol	67
299	Trial balloon	66
300	Blind taste test	66
301	Co-marketing	66
302	Psychical distance	66
303	Lingerie party	65
304	Franchise fee	65
305	Claritas Prizm	65
306	Consumer privacy	64
307	Viral email	64
308	The International Customer Service Institute	63
309	Thomas Register	62
310	Commodity chain	62
311	Van Westendorp's Price Sensitivity Meter	62
312	Pick 'n' mix	62
313	Franchise Disclosure Document	61
314	Performance-based advertising	61
315	Marketing operations management	60
316	Golden sample	60
317	Demand generation	60
318	Pitching engine	60
319	Values scales	60
320	All commodity volume	59
321	Image search optimization	59
322	Marketing Week	58
323	Institute of Customer Service	58
324	Outsourcing relationship management	58
325	Service recovery paradox	58
326	MaxDiff	57
327	Premium pricing	57
328	B2B Branding	57
329	Marketing resource management	56
330	Unified Theory of Acceptance and Use of Technology	56
331	Trade show display	55
332	Marketing strategies for product software	54
333	Third-party verification	54
334	Skills-based routing	53
335	Reverse marketing	53
336	Marketing PhD Program	53
337	Flanking marketing warfare strategies	52
338	Bowman's Strategy Clock	52
339	Weepul	51
340	National brand	51
341	Medical science liaison	50
342	Enterprise marketing management	50
343	Digital billboard	49
344	Rate of return pricing	46
345	Marketing research mix	45
346	Comparison of demand generation software	45
347	Brandjacking	45
348	Marketing decision support systems	44
349	Customer insight	44
350	Marketing operations	44
351	Checkoff	43
352	Effie Award	43
353	Jobbing house	43
354	Online lead generation	43
355	Virtue word	42
356	Negative option billing	41
357	Alpha consumer	41
358	Processing fluency	41
359	LGBT marketing	40
360	Brandweek	40
361	Fourth screen	40
362	Customer to customer	40
363	Borderless selling	39
364	Organizational diagnostics	39
365	Online research community	39
366	Purchase funnel	39
367	Field marketing	39
368	Borrell Associates	38
369	Commercial operations management	37
370	Velleity	37
371	Target price	36
372	Book of business (law)	36
373	Beat-sheet	35
374	After-market (general)	35
375	Promotional representative	35
376	Health marketing	35
377	Back to school (marketing)	34
378	Personal financial benefits of military service	34
379	Porter Hypothesis	33
380	Marchitecture	33
381	Next best action marketing	33
382	Analyst relations	32
383	Value meal	32
384	Cross merchandising	32
385	City marketing	32
386	AMAI	32
387	Davie-Brown Index (DBI)	31
388	Product churning	30
389	White sale	30
390	Product proliferation	30
391	Keyword cloud	30
392	Grand cru (food and drink)	30
393	Web commerce	29
394	LOVOS	29
395	Lead scoring	29
396	Pricing science	29
397	Joint product pricing	28
398	List broker	28
399	Frugging	28
400	2008 Summer Olympics marketing	28
401	Logit analysis in marketing	27
402	Vertical disintegration	27
403	Green market	27
404	Local advertising	27
405	Trust-based marketing	27
406	Social marketing intelligence	26
407	Small Plate Movement	26
408	Persuasion design	26
409	Digital brand engagement	26
410	Emotional Branding	26
411	Ethical Consumer	25
412	Marketing & Non-Profit Organizations	25
413	Socially responsible marketing	25
414	Brand infiltration	25
415	Arrow Security	25
416	Proximity mapping	24
417	Product naming convention	23
418	Consumer generated marketing	23
419	Corporate colours	23
420	Demand Signal Repository	23
421	Free RPG Day	23
422	Marketing communications planning framework	22
423	Customer satisfaction dimensions	22
424	Marketing in schools	22
425	Purse party	22
426	Institute of Practitioners in Advertising	22
427	Sales Promotion (magazine)	22
428	Social franchising	22
429	Professional Services Marketing	22
430	BtoB Magazine	22
431	Website promotion	21
432	Patronage concentration	21
433	Presentation folder	21
434	Marketing accountability	21
435	Dialogue marketing	21
436	Drug coupon	21
437	Vasa syndrome	21
438	Emotional capital	20
439	Marketing supply chain	20
440	Electronic Commerce Protection Act	20
441	Tobacco Marketing and African Americans	20
442	Customer reference program	20
443	Price on application	20
444	Profit chart	19
445	Clothing label	19
446	Academically priced software	19
447	Accreditation in Public Relations	19
448	Spam Lit	19
449	Competitor indexing	18
450	Gambling advertising	18
451	Customer franchise	18
452	Decision Analyst (company)	18
453	Piggyback marketing	18
454	SOSTAC	17
455	Consumer Culture Theory (CCT)	17
456	Product sabotage	16
457	Business stature	16
458	European Sponsorship Association	16
459	Employee experience management	16
460	Co-Pay Cards	16
461	Customer dynamics	16
462	Marketing mix for product software	15
463	Advertiser funded programming	15
464	Telescopic Observations Strategic Framework	15
465	Morphological retail analysis	15
466	Online marketing platform	15
467	Accountable marketing	15
468	Web strategy	15
469	Attraction Marketing	15
470	Urgent Operational Requirement	15
471	Preference regression	14
472	Equivalization	14
473	Audience development agencies	14
474	Consumer complaint	14
475	Inktel Direct	14
476	Kelman's source characteristics	13
477	Preference elicitation	13
478	Affective design	13
479	Electronic retailing self-regulation program	13
480	Innovation marketing	13
481	Law of primacy in persuasion	13
482	Alliance marketing	13
483	Fifth screen	13
484	Blitz QFD	12
485	Licensing International Expo	12
486	Seasonal packaging	12
487	Instant rebate	12
488	Marketing Science Institute	12
489	Mission-driven marketing	12
490	Cost-plus pricing with elasticity considerations	11
491	Intent scale translation	11
492	Blind credential	11
493	Market Information in Business intelligence	11
494	Interactive collateral management	11
495	Product Promotion	11
496	The Cellar (marketing)	10
497	Demonstrator model	10
498	Cyberdoc	10
499	Market Segmentation Index	10
500	Art Infusion	10
501	Student marketing	9
502	Automated telephone survey	9
503	Ameritest	9
504	Transparent Marketing	9
505	Customer newsletter service	9
506	Not sold in stores (marketing)	9
507	Confusion marketing	9
508	WebIntelligence	8
509	Time marketing	8
510	Serial switcher	8
511	Active adult retail	8
512	Distributed presence	8
513	Mass-market theory	8
514	Nano-campaigning	8
515	Customer involvement management	8
516	Product Category Volume (PCV)	8
517	Cultural consumer	8
518	Business Augmentation Services (BAS)	8
519	Social Media Targeting	8
520	Threaded marketing	7
521	Destination alliance	7
522	BeanCast	7
523	Pull Platforms	7
524	Optimal discriminant analysis	6
525	Sausage Capital	6
526	Sales benchmarking	6
527	Immersion marketing	6
528	Variable Data Publishing	6
529	Email production	6
530	European Information Technology Observatory	6
531	Inprint	6
532	Social Intelligence Architect	6
533	Abrar Ahmed	6
534	Preference-rank translation	less than 5 views
535	Organization of Search Engine Optimization Professionals	less than 5 views
536	Point-Of-Entry Marketing	less than 5 views
537	Transformational marketing	less than 5 views
538	Sub-niche	less than 5 views
539	Gold party	less than 5 views
540	Marketing as a Service	less than 5 views
541	Object Value	less than 5 views
542	Abbreviations for market segments	less than 5 views
543	Licensing Industry Merchandiser's Association	less than 5 views
544	Audience screen	less than 5 views
545	Pop-up blocking software	less than 5 views
546	Scatter Chat	less than 5 views
547	Web liquid	less than 5 views
548	Squinch report	less than 5 views
549	Helicopter banner	less than 5 views
550	Corporate capabilities package	less than 5 views
551	Seminar marketing	less than 5 views
552	Branded asset management	less than 5 views
553	One Town One Product (Republic of China)	less than 5 views
554	Observatory of prices	less than 5 views
555	Customer Interaction Tracker	less than 5 views
556	Chaotics	less than 5 views
557	Double loop marketing	less than 5 views
558	Nia effect	less than 5 views
559	Main Street Manager	less than 5 views
560	Fixed Value Added Resource	less than 5 views
561	Marketing IQ	less than 5 views
562	Tar derby	less than 5 views
563	Sales contest	less than 5 views
564	Shop signs in Boston in the 18th century	less than 5 views
565	Daryl Willcox Publishing	less than 5 views

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Updated live from Wikipedia, last check: May 28, 2012 19:38 UTC (37 seconds ago)

From Wikipedia, the free encyclopedia

Articles in this category should be moved to subcategories when appropriate.
This category may require frequent maintenance to avoid becoming too large. It should list very few, if any, article pages directly and should mainly contain subcategories.

Marketing is included in JEL classification codes:
JEL:M31

The main article for this category is Marketing.

To display all subcategories click on the "+":

Marketing